2025
ShunyaTax Global
ShunyaTax Global Shop
Background
Shunyatax is a tax and accountancy firm with various branches across India and Dubai. They handle international businesses with strategic influence and help them over-come hassle.
Core problem
They wanted to sell their merchandise and services online. They had a specific requirement of a dark theme but they were unable to brand it properly and their brand personality wasn't being reflected.
The Approach for ShunyaTax Global
We focused on creating a logo for them, that matches their personality and their target audience. As soon as we identied the correct market audience, we were able to add their personality onto the website. It was a work on intense research.
Steps Taken
User-Centric Redesign – Conducted in-depth user research to identify pain points and optimize navigation. The new interface is modern, streamlined, and easy to navigate, ensuring critical services are just a click away.
Customizable Workflows – Designed a modular system that allows clients to tailor their experience, whether for asset tracing, forensic audits, or regulatory compliance.
Integrated Communication Tools – Implemented live chat, secure email, and direct consultation booking, allowing seamless client interaction without leaving the platform.
Advanced Analytics Dashboard – Built a real-time data visualization system, offering users a clear, actionable view of financial insights, risk assessments, and case progress. This is mainly a feature of their live-tracking of funds movement service.
Key Improvements
Premium, modern UI reflecting the exclusivity of Shunyatax Global.
Fully customizable service workflows to match client needs.
Integrated, secure communication tools for real-time consultations.
High-performance backend optimization ensuring speed and reliability.
Real-time analytics & reporting dashboard for data-driven decision-making.
Functional websites that align with a brand’s vision while prioritizing user experience and business needs.
Results and Impact
After the re-design, their conversion rate went from 0.47% to 1.68% within a span of 5 weeks. Also, the users explained how easy it became for them to understand the actual product and place the order.