2024
Word On Wall
wordsonwall.in
Background
Words on Wall, a premium wall art brand, specializes in personalized framed artworks, posters, and canvases that bring memories to life. The brand wanted a visually artistic website that would not only showcase its products but also explain the essence of art itself—how emotions, moments, and creativity come together to form a masterpiece.
The existing website lacked engagement, storytelling, and seamless navigation, making it difficult for users to truly connect with the art. To solve this, Words on Wall needed a strategic redesign that would enhance aesthetic appeal, speed, and user experience, ensuring that every visitor felt immersed in the world of art.
Core problem
The previous Words on Wall website struggled to capture the artistic essence of the brand. While the products were visually appealing, the site lacked a cohesive storytelling approach, making it difficult for visitors to connect with the meaning behind the art.
Additionally, the user experience was not intuitive, leading to higher bounce rates and missed engagement opportunities. The site needed better navigation, improved speed, and a design that felt as artistic as the products themselves to truly reflect the brand’s vision.
Our Process for Words on Wall
To bring Words on Wall’s vision to life, we took an art-driven and user-first approach, ensuring the website not only showcased products but also told the story behind each artwork. We analyzed user behavior, engagement patterns, and site performance to create a more immersive and seamless experience.
Key Actions Taken
Artistic Storytelling Redesign: The website was transformed into a gallery-like experience, making each product feel like a piece of art with a story rather than just a listing.
Enhanced Navigation & Speed Optimization: We streamlined the browsing experience by reducing clutter, optimizing image load times, and ensuring smooth transitions between pages.
Interactive Product Display: Introduced zoom-in details, mood-based filters, and personalized recommendations to help users find art that resonates with them.
Mobile-First Approach: Since many visitors browse on mobile, we ensured a fully responsive design, allowing seamless exploration of artworks on any device.
Key Features Introduced
1). Immersive, gallery-like product pages
2). Faster, more intuitive navigation
3). Storytelling elements integrated into product descriptions
4). Seamless mobile browsing experience
Results and Impact
Within the first quarter post-redesign, Words on Wall experienced a significant boost in user engagement. Bounce rates dropped by 30%, while the time spent exploring artworks increased by 45%, indicating a deeper connection with the website’s immersive design. The streamlined navigation and storytelling-driven product pages led to a 25% increase in conversions, as customers found it easier to discover and purchase art that resonated with them. Overall, the redesign not only improved performance but also reinforced Words on Wall's identity as an artistic storytelling brand.